PRODUCTION VALUE

The European Scheduling & Budgeting Workshop

Why Production Value?

What is Production Value?

The Production Value tutors

The Production Value partners

Are you a junior assistant director?

Are you a junior line producer?

Are you a producer with a project to schedule & Budget?

Applications are now closed

Production Value 2007 to 2017 Reports

Production Value 2018 in Italy Summary | Full report

13 times lucky

It is when maturity comes that you can speak about some of your achievements. When it all began – 13 editions ago, back in 2007 – Production Value was like a mirage: would we be able to create a place where assistant directors and line producers would be properly trained at European level? Was a scheduling and budgeting masterclass even possible? There was no syllabus, it had never been attempted…

PV18 Rehearsal

When Swiss Film Writer & Director Denis Rabaglia (below, wearing galsses) designed the original concept, it was therefore quite experimental. But all the ingredients that would lead to the success of Production Value were already there: talented juniors, experienced seniors, real-life projects, enough time to investigate them, team efforts. And a philosophy: the European film industry should stop thinking about ADs and LPs in terms of “operational partners” only, it should start valuing them for their creative contributions. ADs and LPs should also roll up their sleeves and take part in the collaborative process of taking the right decisions for the film to come, not only execute decisions imposed on them.

Edition 13 was not the unluckiest; Head of Studies Kaare Storemyr (below, wearing a beard) – a Norwegian line producer who acted seven times in past editions as senior line producer and here as Head of Studies for the second time – had the opportunity to choose the twelve juniors amongst 86 applications coming from 26 countries, the highest rate ever in the history of the workshop.

Year Total LP LP % AD AD % Countries
2018 85 58 68 % 27 32 % 26
2017 68 49 72 % 19 28 % 24
2016 80 57 71 % 23 29 % 25
2015 57 41 72 % 16 28 % 22
2014 57 43 75 % 14 25 % 23
2013 52 40 77 % 12 23 % 19
2012 53 37 70 % 16 30 % 18
2011 48 33 69 % 15 31 % 21
2010 52 36 69 % 16 31 % 18
2009 57 38 67 % 19 33 % 21
2008 39 29 74 % 10 26 % 15
2007 68 50 74 % 18 26 % 23
PV18 Kaare Storemyr PV18 Demis Rabaglia

For this 13th edition, he gathered some regulars. Since the beginning of Production Value, most seniors tutoring at the workshop have returned on a regular basis:

PV18 Michael Schwarz PV18 Frank Schlegel PV18 Stuart Renfrew PV18 Marco Valeiro Pugini
PV18 Mike Lundin PV18 Udo Happel

Production Value also invited some newcomers:
Udo Happel (Germany) (on the left) was with Production Value as a senior line producer for the 2nd time, after PV15 in Finland.
Mike Lundin (Sweden) (on the right) is a unique case. The AD was a junior at PV12 in Malta and has gathered so much experience since that he got promoted to “senior” for this edition.
 
 
 

Limited series is THE new format in filmmaking now that streamline plate-forms have become more than common. The audience seems to love the format which contains its own challenges from the perspective of the AD and the LP, mostly because schedules and budgets needs to be drafted not necessarily having all scripts written. In most cases, only a bible and a couple of episodes are available and yet, commissions are being launched and cast and crew are being hired.

PV18 was the first edition where limited series were introduced into the workshop. Seniors had to adapt the training process refined over the first 11 editions to new format. Two Norwegian series have been selected but both of them are very different:

PV18 Katinka Siegert Lotherington & Eva Akergren THE LIONESS is a mid-1300 epic telling the story of a wealthy noblewoman who becomes a feared pirate when her husband is beheaded. The magnitude of the project was massive as many shooting options were possible. This gave the opportunity to Austrian Junior assistant director Katinka Siegert Lotherington (left) and Swedish Junior line producer Eva Akergren (right) to design a masterplan and tentative budget for this ambitious 6x50minute series.
 
 
PV18 Pam Roberts & Mihai Chirilai The team assigned to CAMP CENTURY – brought by Norwegian production company PARADOX that has been for the 4th time to Production Value with a project – had to face an unexpected tragic event: the screenwriter of the project died a couple of days before the workshop and as a result, the producer had to cancel its presence. Nonetheless Romanian Junior assistant director Mihai Chirilai (right, in the middle) and British Junior line producer Pam Roberts (left) delivered excellent options and results on how to approach this ambitious 8x45 minutes limited series for a young adult audience set up in Greenland.

PV18 Aminta Iseppi PV18 Marta Almarcha Miñarro

Projects whose action cannot be shot where they take place is one of the “classics” that Production Value has to deal with as part of the frameworks given by their producers and directors. This year’s edition two projects were giving a particular headache to the teams assigned to them:
CLIMBER tells the story of a famous British mountain climber which was a legend in his own time. The film contains numerous mountain climbing scenes that cannot not obviously be shot in the real French locations. Making the whole project consistent and feasible was the job of Spanish Junior assistant director Marta Almarcha Miñarro (on the rigt, at left) and Swiss Junior line producer Aminta Iseppi (right).
PV18 Tiina Pesonen & Lukas Kudapcenka How do you fake a post-apocalyptic New York on a medium-size budget and without setting your foot on the other side of the Atlantic? That was the challenge assigned to Lithuanian Junior assistant director Lukas Kudapcenka (on the left, at right) and Finnish Junior line producer Tiina Pesonen (left) with the project RAY AND MOLLY, an intimate love story in the backdrop of a destroyed world. Through intense location research, they were able to propose a consistent plan to the producers.
 
 

PV18 Renata Barone & Yanina Kucher

It is one of the findings of Production Value that whether big or small, each complex project requests a methodological approach in order to produce a reliable schedule and budget. In this sense, providing a certain level of complexity is included, the experience of all Juniors within Production Value is roughly the same whatever the scope of the project assigned to them. The last 2 projects presented here are indeed at each end of the financing spectrum:
BIRDS is a European road-movie to be shot in several countries, respecting the location changes and language mix. It was a rather small project but to put all pieces together requested from Ukrainian Junior assistant director Yanina Kucher (right) and Latvian Junior line producer Renata Barone (in the middle) an intense brainstorming.
 
PV18 Paul Zomerhuis & Tor Arne Oevreboe Last but not least, ISLAND BLUE was one of the largest projects ever undertaken within Production Value, flirting with some 30 million euro budget. This children’s film with magical touches and extraordinary imagery was the task of Dutch Junior assistant director Paul Zomerhuis (left) and Norwegian Junior line producer Tor Arne Oevreboe (right) who had to extrapolate some design for the film in order to make a proper schedule and budget reaching actually a figure lower than the one expected by the producers.
 

13 editions of Production Value is 13 times lucky to have had brave and committed Juniors working with generous and experienced Seniors on extremely complex projects brought by daring and passionate producers and directors. It’s 13 times that the wind of a new possible professional relationship around scheduling and budgeting blows over the European film industry.

PV18 Birds team PV18 Birds team PV18 Birds team

Projects

Island Blue – Feature Film UK/Spain/Czech Republic
Junior line producer Tor Arne Øvrebø – Norway
Junior assistant director Paul Zomerhuis – Netherlands
Senior line producer Udo Happel – Germany
Senior assistant director Stuart Renfrew – UK
VFX Supervisor Frank Schlegel – Germany
Guest Participants Anna Jancsó – UK/Hungary (producer)
Krisztina Endrényi – UK/Hungary (producer)
Climber – Feature Film UK /France
Junior line producer Aminta Iseppi – Switzerland
Junior assistant director Marta Almarcha Miñarro – Spain
Senior line producer Marco Valerio Pugini – Italy
Senior assistant director Mike Lundin – Sweden
VFX Supervisor Frank Schlegel – Germany
Guest Participants Mark Vennis – UK (producer)
Dominic Green – UK (director/writer)
Ray and Molly – Feature Film UK/Hungary
Junior line producer Tiina Pesonen – Finland
Junior assistant director Lukas Kudapcenka – Lithuania
Senior line producer Michael Schwarz – Germany
Senior assistant director Mike Lundin – Sweden
VFX Supervisor Frank Schlegel – Germany
Guest Participants Susan Simnet – UK (producer)
Clare Kilner – UK (director)
Birds – Feature Film Spain/Italy/Romania
Junior line producer Renate Barone – Latvia
Junior assistant director Yanina Kucher – Ukraine
Senior line producer Udo Happel – Germany
Senior assistant director Mike Lundin – Sweden
Guest Participants David Ciurana – Spain (producer)
Pau Durà – Spain (director)
Camp Century – Limited Series Norway/Denmark
Junior line producer Pam Roberts – United Kingdom
Junior assistant director Mihai Chirila – Romania
Senior line producer Michael Schwarz – Germany
Senior assistant director Stuart Renfrew – UK
VFX Supervisor Frank Schlegel – Germany
Guest Participants Finn Gjerdrum (producer)
Morten Hovland (screenwriter)
The Lioness – Limited Series UK/Hungary
Junior line producer Eva Akergren – Sweden
Junior assistant director Katinka Siegert Lotherington – Austria
Senior line producer Marco Valerio Pugini – Italy
Senior assistant director Stuart Renfrew – UK
VFX Supervisor Frank Schlegel – Germany
Guest Participants David Leader – Norway (producer)
Anders Tangen – Norway (producer)
Inger Margrete Lund – Norway (writer)

Photo Gallery

Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image Slideshow Image

To pause the slideshow, move your mouse on image.
To continue the slideshow, move the mouse off the image.
Click to download high resolution picture.
Or download all the pictures.

Production Value 2018 was proposed by
FOCAL resource
FOCAL
Norwegian Film Institute
Swedish Film Institute
Finnish Film Foundation
with the support of
Creative Europe
Apulia Film Commission

Surveys on impact of Production Value

Production Value in the Press

The Films That Got Made

Working Conditions for Filming

Are you a Former Participant or Tutor of Production Value?