For its 12th edition, Production Value took place in Lecce, Apulia from 6 to 14 of January, 2018.
With the support of the Apulia Film Commission

PV18 Apulia

For the 2018 edition, 12 young professionals from 12 countries (out of 85 applications from 26 countries) were selected (7 women and 5 men):

Junior Assistant Directors:
Marta Almarcha Miñarro, Spain
Mihai Chirila, Romania
Yanina Kucher, Ukraine
Lukas Kudapčenka, Lithuania
Katinka Siegert Lotherington, Austria
Paul Zomerhuis, Netherlands

Junior Line Producers:
Eva Åkergren, Sweden
Renate Barone, Latvia
Aminta Iseppi, Switzerland
Tor Arne Øvrebø, Norway
Tiina Pesonen, Finland
Pam Roberts, United Kingdom

The following Seniors led the scheduling and budgeting process of 6 film projects in development and financing:
Stuart Renfrew, Senior Assistant Director, UK (The Queen, Pride)
Mike Lundin, Senior Assistant Director, Sweden (Borg/McEnroe, The King’s Choice, The Nile Hilton Incident)
Udo Happel, Senior Line Producer, Germany (Iron Sky: The Coming Race, Mary, Queen of Scots)
Marco Valerio Pugini, Senior Line Producer, Italy (Angels & Demons, Eat, Pray, Love)
Michael Schwarz, Senior Line Producer, Germany (Renegades, Borgia)
Frank Schlegel, VFX Supervisor, Germany (The Grand Budapest Hotel)
Hans van Helden, Post-production Supervisor, Netherlands (Brian de Palma’s Domino)

6 European production companies brought their project to the 2018 edition of the workshop.
8 Producers and 5 Directors/Screenwriters joined the workshop for the last 2 days to discuss the results of the Juniors and the Seniors:
CAMP CENTURY (Paradox Film, Norway – Producer Finn Gjerdrum)
CLIMBER (Moviehouse Entertainment, UK – Producer Mark Vennis & Screenwriter/Director Dominic Green)
ISLAND BLUE (198 Films, UK – Producer Anna Jancsò & Producer Krisztina Endrényi)
RAY AND MOLLY AFTER THE APOCALYPSE (Over the Fence Films, UK – Producer Susan Simnett)
THE LIONESS (Viafilm, Norway – Producer David Leader, Screenwriter/showrunner Inger Margrethe Lund & Junior Producer Espen Pettersen)
BIRDS (Fosca Films, Spain – Producer David Ciurana & Director Pau Durà)

Production Value is a training initiative organized by FOCAL resource (Amsterdam) in coproduction with the Norwegian Film Institute (Oslo) the Swedish Film Institute (Stockholm), the Finnish Film Foundation (Helsinki) and FOCAL Switzerland (Lausanne), supported by Creative Europe, a program of the European Union, and a local partner for the 2018 edition: the Apulia Film Commission (Italy).
Kaare Storemyr was Head of Studies for the second time (replacing Denis Rabaglia who led the first 10 editions) and Hannah Lichtenstein was General Coordinator for the 5th time.

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