Digital Film Marketing 2

With an oversupply of information and arguably an oversupply of films on offer, how do you build interest for your releases? How do you get in touch with the potential public of your film? What can you do in the digital world of websites, blogs and social media? And what can the internet do for you? Building on 2010's Digital Film Marketing Workshop, this seminar will go further into how Swiss film producers, distributors and even exhibitors can have a better understanding of the digital landscape: where it has come from, where it is going, and - with all the options ahead - how to steer a cost-effective path in the digital world. Lectures and test cases will demystify the digital world and present solutions on how to develop and assess sustainable strategies, taking into account the way the digital world works today.