Recruited Audience Screenings

Whether they are producing an art house film or attempting a mainstream commercial hit, producers and di­rectors make films with an audience in mind. Knowing who their primary and secondary audiences are and how they will react to your film is vital in determining theatrical success. Professional Recruited Audience Screenings can assist producers and distributors marketing their films and giving the film a high ‹playability› score.

The Seminar will cover an A to Z of how to correctly organise and run a RAS, from recruiting, audience selection, screening, data collection, reporting and interpretation of results. Discussing test case examples, it will also show how results can be practically used in completing the film and improving its theatrical and marketing potential.