Swiss Film Marketing 2

Film marketing is about making decisions - be it positioning the film, trailer concepts, poster concepts, what to say to the press.

Thus, this seminar will deal with two themes:

1. A look back over the last five years of Conseil promotion and an analysis of key films: the approach to the marketing of these films, with a view to what can be learn for producers and distributors on their next films.
2. How to make better marketing decisions: a guest speaker will take us through the steps we all make and guide us on how to improve our decision making process when marketing a film.