Press, promotion, marketing - the ways of reaching the cinema-going audience have been shifting more and more towards digital media in their numerous facets. How can distributors and exhibitors integrate the new possibilities effectively into their theatrical release strategies?
On the one hand, the seminar will deal with challenges for press agents in view of a decreasing variety of film reviews through traditional media. On the other hand, digital marketing and PR campaigns will be presented and discussed using international examples: strategy development, practical tools, creation and management of social networks, Internet platforms, word of mouth and online ‹recommendation›, costs and expenditure.
On the one hand, the seminar will deal with challenges for press agents in view of a decreasing variety of film reviews through traditional media. On the other hand, digital marketing and PR campaigns will be presented and discussed using international examples: strategy development, practical tools, creation and management of social networks, Internet platforms, word of mouth and online ‹recommendation›, costs and expenditure.
Speakers
Press agent, Switzerland (tba)
Dan Robey
Founder and Managing Director of Think Jam, an award winning digital creative agency based in London and LA, with clients including 20th Century Fox, Warner Bros., Universal Pictures, Optimum, Pathé, Lionsgate, Momentum and Disney. Think Jam's services span websites, online advertising, virals, social network management, widgets, promotions, content syndication, strategy development, red carpet filming, games and digital innovation. Current digital campaigns range from films like SHERLOCK HOLMES, AVATAR, THE GIRL WITH THE DRAGON TATTOO, THE PROPHET... (> www.thinkjam.com)
Moderation
John Durie
Film marketing consultant, working internationally and in Switzerland (> www.strategicfilmmarketing.com)
Press agent, Switzerland (tba)
Dan Robey
Founder and Managing Director of Think Jam, an award winning digital creative agency based in London and LA, with clients including 20th Century Fox, Warner Bros., Universal Pictures, Optimum, Pathé, Lionsgate, Momentum and Disney. Think Jam's services span websites, online advertising, virals, social network management, widgets, promotions, content syndication, strategy development, red carpet filming, games and digital innovation. Current digital campaigns range from films like SHERLOCK HOLMES, AVATAR, THE GIRL WITH THE DRAGON TATTOO, THE PROPHET... (> www.thinkjam.com)
Moderation
John Durie
Film marketing consultant, working internationally and in Switzerland (> www.strategicfilmmarketing.com)
