EAVE offers a tailor-made workshop embracing the importance of marketing techniques and Audience-centered strategies. Co-Heads of Studies Alya Belgaroui-Degalet and Sarah Calderón have designed a unique programme where participants are collectively working on the group’s projects more than half of the time. Inspired by the EAVE sharing pedagogy, Design Thinking techniques and visual, tangible and ludic exercises, the sessions are equally creative, innovative and strategic. The result is a hands-on approach with concrete tools that anyone can apply immediately within their own team in today’s and tomorrow’s industry. This casual way of learning facilitates network and community building across countries from all over the world.
Now, more than ever, digital strategies are gaining importance in the audiovisual market. Although digital, innovation and new windows have always been crucial at this workshop, in 2020 we are taking it a step further: we will involve more digital-oriented sessions, more online and hybrid case studies and a handful of forward-thinking social media examples that are linked to the new digital era. Through our EAVE IMPACT Programme, we also consider inviting some participants online to selected sessions.
The 30 carefully selected participants will have a full overview of the actual marketing trades in terms of targeting and positioning from international sales strategies to national release and also generating awareness all across the release process including festivals.
The workshop will take place in Luxembourg in partnership with Film Fund Luxembourg.
Application deadline: August 10, 2020